Cross promotion is one of the most cost effective was of promoting mutual audience growth. (Image by Pixabay on Pexels.com)
The Unstarving Musician actively seeks cross promotion opportunities with podcasts, brands and artists.
Starting a cross promotional campaign with the Unstarving Musician
We have found cross promotion to one of the most cost effective ways of promoting mutual audience growth. Here’s how we conduct cross promotional campaigns with other podcasts.
- We agree on a time frame and number of cross promotional mentions
- We provide you with a promo template for the Unstarving Musician
- You provide us with promo for your podcast
- We read your promo for a mutually agreed upon number of consecutive Unstarving Musician episodes
- You read our promo for a mutually agreed upon number of consecutive episodes of your podcast
- We email you timestamps for each promo read we did for your podcast
- You email us timestamps for each promo read you did for the Unstarving Musician
The success of cross promotional efforts is best measured by reviewing our respective stats. Another measure of success is in mentions from new listeners who say they heard about your podcast from the Unstarving Musician.
If you’ve been featured on the Unstarving Musician, it’s a good idea to mention your episode in your cross promotional efforts.
The goal is to gain audience from one another. Ideally, we both have casual fans who might convert to regular followers respectively. In some cases, we’ll have fans that follow both of us (still a win-win).
Recommendations
If our cross promotional program sounds good, here’s what we recommend.
Let’s do cross-promo reads for three upcoming and consecutive dates. If you’re a brand or artist, you’ll propose the method by which we can see your cross promo mention for the Unstarving Musician.
Here’s my suggested cross promo template for the Unstarving Musician. You can and should customize to your voice.
The Unstarving Musician (hosted by Robonzo) features interviews with independent music artists and music industry professionals who share their experience and expertise on recording, touring, getting gigs, the creative process, marketing, and more. It’s a podcast intended to help independent music artists better understand the marketing, business and creative processes that empower us to do more of what we love–make music.
I look forward to growing our respective audiences via cross promotion.
How do we get started?
You likely received an email or DM from me in which I shared my interest conducting a cross promo campaign with you. If you’re ready to get started, let me know by replying to my recent message. I’ll get back to you with our cross promo guide and a proposed start date.
If you found this page on your own
If you found this page via search, rather than by invitation, and are interested in exploring a cross promo with The Unstarving Musician, please use the link below to submit your podcast or brand for cross promotional consideration.