Music marketing doesn’t have to be perfect to be effective. Join host Robonzo as he challenges traditional promotion methods and reveals why your unpolished, real moments might be your greatest marketing asset. Learn practical strategies for Instagram Stories, Reels, and Posts, plus discover the untapped potential of LinkedIn for booking gigs. With personal anecdotes and actionable insights, this episode shows how embracing authenticity can transform your music marketing approach and lead to deeper audience connections. From the 70-20-10 content rule to building genuine relationships in your local music community, you’ll gain practical tools to market your music more effectively while staying true to yourself.
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Mentions, Links, and Related Episodes
Liner Notes: The Power of Being Perfectly Imperfect in Music Marketing
Content calendar template (free download)
Stay in touch!
Leave voice feedback on Robonzo’s Speakpipe page
Resources
The Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo
Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income
Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music
More Resources for musicians
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