About Roberto

Marketer by day, musician by night.

Understanding the Landscape of Local Music Venues

Understanding the Landscape of Local Music Venues In order to get regular paid gigs, it’s helpful to understand the venue landscape. Here I’m going to talk about the venue landscape in my area, and then spend a little time on the bigger landscape for those of you who travel for [...]

2016-09-21T06:49:31-05:00January 19th, 2016|Creativity|

Use Reputation, Musicianship & Personal Brand to Get Gigs

Use Reputation, Musicianship & Personal Brand to Get Gigs The quality of your musicianship, or your craft as a musician, combined with your personal brand make up your reputation. Obviously a good reputation can help musicians get paying gigs, but building a good reputation breaks down to a few best [...]

2017-11-20T18:22:37-06:00December 29th, 2015|Creativity|

Marketing and Selling Your Way to Paid Musician Gigs

But I Just Wanna Play! Deep down, you may feel that the only thing that really matters to you is playing. All the things that come along with it just aren’t important. You wouldn’t be alone. I’d just assume practice my instrument, work on my vocal skills, and perform. Okay, [...]

2016-09-21T06:52:08-05:00November 5th, 2015|Creativity|

How to Create Demand for Your Musicianship

Creating Demand for Your Musicianship Be Seen and Heard Getting yourself to a place of being in relative to outright high demand is an exercise in exposure. By exposure I mean simply, getting yourself both seen and heard. Put another way, you must create demand for your musicianship. There are [...]

2021-08-16T09:38:14-05:00September 27th, 2015|Creativity|

Make Money as a Musician Playing in Multiple Bands

I’ve been working regularly with four different bands over the past three years, and doing so has helped me get paid gigs. Here’s how and why you can make money as a musician playing in multiple bands. Control of Your Schedule Playing for more than one band has helped me [...]

2016-09-21T06:53:14-05:00September 11th, 2015|Creativity|

Make Money as a Musician Booking a Year In Advance

In this post I’ll breakdown how relationships and working with multiple bands factor into how I book gigs a year in advance. This approach can help anyone make money as a musician by booking gigs a year in advance. This is yet another chapter exert from the forthcoming eBook, A [...]

2016-09-21T06:54:53-05:00August 19th, 2015|Creativity|
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