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About Roberto

Marketer by day, musician by night.

How to Create Demand for Your Musicianship

Creating Demand for Your Musicianship Be Seen and Heard Getting yourself to a place of being in relative to outright high demand is an exercise in exposure. By exposure I mean simply, getting yourself both seen and heard. Put another way, you must create demand for your musicianship. There are [...]

2021-08-16T09:38:14-05:00September 27th, 2015|Creativity|

Make Money as a Musician Playing in Multiple Bands

I’ve been working regularly with four different bands over the past three years, and doing so has helped me get paid gigs. Here’s how and why you can make money as a musician playing in multiple bands. Control of Your Schedule Playing for more than one band has helped me [...]

2016-09-21T06:53:14-05:00September 11th, 2015|Creativity|

Make Money as a Musician Booking a Year In Advance

In this post I’ll breakdown how relationships and working with multiple bands factor into how I book gigs a year in advance. This approach can help anyone make money as a musician by booking gigs a year in advance. This is yet another chapter exert from the forthcoming eBook, A [...]

2016-09-21T06:54:53-05:00August 19th, 2015|Creativity|

25 Things to Consider Before Booking Studio Time

While several of the tips below may come across as stating the obvious, you’ll likely find a gem or two. As someone who’s done recording sessions in high-end pricey studios, crappy studios and home recording environments, I really appreciate this list. It serves as a bunch of great reminders. [...]

2016-09-21T12:50:12-05:00June 15th, 2015|Creativity|

Lightweight Bass Drum Pedal

As a gigging musician, sans drum tech, I do my best to use lightweight gear. Drum sets are big and bulky enough without the added inconvenience of bulky, heavy stands and accessories. That’s my humble opinion anyway. I’ve gone as far as to special order some of my gear to [...]

2019-06-10T21:28:58-05:00June 8th, 2015|Creativity|
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