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About Roberto

Marketer by day, musician by night.

Rudiments and the quest for equal hand strength

As I started taking lessons for the first time in many years, I was immediately reminded of my right hand dominance. With what seems to be a weaker and less coordinated left hand, I'm challenged by rudiments. Probably nothing out of the ordinary for drummers, and I know that there [...]

2015-12-30T16:29:41-06:00September 27th, 2014|Creativity|

Musicians Marketing Workshop Speaker Notes

This past Monday, I co-hosted an event that I'd been trash talking about doing for months. It was an event intended to educate local musicians on marketing topics that could help them realize more of their music goals. I had the good fortune of securing two local performers who are [...]

2015-12-30T16:29:41-06:00August 15th, 2014|Creativity|

Mindful Breathing: An Important Part of Drumming

My friend Anne Jelinek knows all about mindful breathing. I've been practicing yoga for many years, and like with my drumming, I'm always learning something. A big part of yoga involves mindful breathing and movement. I was reminded of this recently, and it struck me that mindful breathing [...]

2017-03-20T11:58:43-06:00March 22nd, 2014|Creativity|

Getting Gigs that Pay Part 6

The relevance of sales and marketing cannot be ignored nor understated when it comes to getting yourself and your bands booked. The thought of sales is lame for many of us. The thought of marketing, also a lame thought to many of us; but let's face it, if you're in [...]

2016-08-21T08:55:01-05:00February 15th, 2014|Creativity|

Getting Gigs that Pay Part 5

You've nurtured relationships with venues and musicians in your local scene, and you've developed a reputation as a reliable, hard-working player. You show up on time, you don't bitch too much, and you support the efforts of your bandmates. How can you take that to another level? I imagine this [...]

2015-12-21T15:56:18-06:00February 1st, 2014|Creativity|

Getting Gigs that Pay Part 4

The importance of establishing and maintaining a good reputation goes without saying for musicians. Worth considering are the finer points of how ones reputation came to be, and exactly why it matters. There are multiple reasons why one's reputation as a musician are deemed good. Of course there's the actual [...]

2015-12-21T15:56:41-06:00January 22nd, 2014|Creativity|
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