A buddy of mine asked me where he could find a good percussion instructor. Here's a short list of places that came to mind. I searched Craigslist and found a couple of ads, including one for Percussionplayer.com. This one looks promising. Most everything I found in a quick search is [...]
It's old school, but print collateral still has a place for promoting your band. Rule number one - create decent quality collateral! The primary pieces used by my bands are in-venue posters (11x17 with color) and postcards for use as give-aways and in-venue promotion. Print collateral has obvious application for [...]
Say what you will about the Grammys, but it's not a bad night when hard hitter Dave Grohl and TCV are recognized in the category of Best Hard Rock Performance, taking home an award for the track New Fang from their self titled and perhaps only album. I may be [...]
Facebook has surpassed MySpace in the impact it's had on marketing efforts for my local bands, although I don't discount MySpace as a useful platform (more to come on that). Hopefully your band members are on Facebook, and hopefully they have at least couple hundred friends near the places that [...]
So you have 50 email addresses of friends who like to know when and where your band plays next. Your bandmates have another 75 combined. That's actually not a bad start. Growing your fan email list is made really easy when you use an email marketing service. You can put [...]
I started with email marketing in this "Marketing a Band" series, because it's an area that I've probably learned the most about, over the last couple of years. Social media marketing is a much bigger animal, but I'll touch on that in forthcoming posts. Many of my peers [...]
