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About Roberto

Marketer by day, musician by night.

Marketing a Band

I've thought recently that it would be great to share some knowledge on marketing and promoting a local band. With such an endeavor, I'm struck by the thought that there's so much to know. While I consider myself to be pretty savvy at marketing a band at he local level, [...]

2014-03-08T08:28:58-06:00February 11th, 2011|Creativity|
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Song Publisher Rock Producer Don Kirshner Dies

I didn't make it halfway through the Hollywood Reporter article before learning a few things about the man that was largely responsible for my becoming enamored with Rock & Roll at an early, early age. It was on Don Kirshner's Rock Concert, that I caught my first television glimpse of [...]

2016-10-15T06:51:40-05:00January 18th, 2011|Creativity|
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