Book marketing takes center stage in part two of my conversation with independent musician and author Tony Harrah. He breaks down his mathematical approach to sales strategy, sharing insights on reaching target audiences without traditional industry gatekeepers. From his decision to self-narrate audio books to his [...]
Independent musician and author Tony Harrah shares his lyrical poetry journey across the music and literary worlds. In this first of two parts, Tony discusses his realization that marketing books mirrors marketing music, detailing his experiences building writer groups (much like starting his blues jams) and [...]
Music marketing doesn't have to be perfect to be effective. Join host Robonzo as he challenges traditional promotion methods and reveals why your unpolished, real moments might be your greatest marketing asset. Learn practical strategies for Instagram Stories, Reels, and Posts, plus discover the untapped potential [...]
Image by JoJoDancerPhotos A journey of creative resilience unfolds as singer-songwriter Chris Taylor (Episodes 65, 97) returns for a deeply personal conversation as part of our storytellers series. A creative force in constant motion, Chris opens up about his journey while preparing to release [...]
Let's face it - most musicians didn't pick up their instruments because they love spreadsheets or numbers. In this practical musician finance episode, we break down the often-intimidating topic of financial management into actionable, musician-friendly steps. Learn how to build a financial safety net that will [...]
Reading time: 3 minutes 👓 How to Book Music Gigs: Creative Strategies Beyond Bars & Clubs As a working musician, I've learned that knowing how to book music gigs successfully means thinking beyond the typical Saturday night bar scene. After years of trial and error, and talking with other [...]
