Artist Marketing: Lessons From Both Sides of the Creative Industry

2025-01-10T15:52:28-06:00January 10th, 2025|Creativity, Income, Marketing|

Tony Harrah Offers Insights From the Music and Book Publishing Worlds When discussing artist marketing, few creators can offer insights from both the music and book publishing worlds. Singer-songwriter Tony Harrah discovered some surprising parallels - and key differences - between the two industries after releasing his book "Boxing With [...]

315 Tony Harrah – Book Marketing, Sales Strategy, and Industry Independence

2025-01-10T07:09:25-06:00January 10th, 2025|Creativity, Income, Marketing, Podcast|

Book marketing takes center stage in part two of my conversation with independent musician and author Tony Harrah. He breaks down his mathematical approach to sales strategy, sharing insights on reaching target audiences without traditional industry gatekeepers. From his decision to self-narrate audio books to his [...]

314 Lyrical Poetry – Tony Harrah on the Parallels of Book and Music Marketing

2025-01-09T16:21:13-06:00January 3rd, 2025|Creativity, Marketing, Podcast|

Independent musician and author Tony Harrah shares his lyrical poetry journey across the music and literary worlds. In this first of two parts, Tony discusses his realization that marketing books mirrors marketing music, detailing his experiences building writer groups (much like starting his blues jams) and [...]

313 The Power of Imperfect Music Marketing: Getting Real with Your Audience

2024-12-15T15:23:37-06:00December 16th, 2024|Marketing, Podcast|

Music marketing doesn't have to be perfect to be effective. Join host Robonzo as he challenges traditional promotion methods and reveals why your unpolished, real moments might be your greatest marketing asset. Learn practical strategies for Instagram Stories, Reels, and Posts, plus discover the untapped potential [...]

312 Chris Taylor – Creative Resilience Through Music and Storytelling

2024-11-21T15:58:11-06:00November 22nd, 2024|Creativity, Performing, Podcast|

Image by JoJoDancerPhotos A journey of creative resilience unfolds as singer-songwriter Chris Taylor (Episodes 65, 97) returns for a deeply personal conversation as part of our storytellers series. A creative force in constant motion, Chris opens up about his journey while preparing to release [...]

311 – Musician Finance: Building Your Safety Net (It’s Simpler Than You Think)

2024-11-07T21:12:51-06:00November 8th, 2024|Creativity, Income, Podcast|

Let's face it - most musicians didn't pick up their instruments because they love spreadsheets or numbers. In this practical musician finance episode, we break down the often-intimidating topic of financial management into actionable, musician-friendly steps. Learn how to build a financial safety net that will [...]

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