Facebook has surpassed MySpace in the impact it's had on marketing efforts for my local bands, although I don't discount MySpace as a useful platform (more to come on that). Hopefully your band members are on Facebook, and hopefully they have at least couple hundred friends near the places that [...]
So you have 50 email addresses of friends who like to know when and where your band plays next. Your bandmates have another 75 combined. That's actually not a bad start. Growing your fan email list is made really easy when you use an email marketing service. You can put [...]
I started with email marketing in this "Marketing a Band" series, because it's an area that I've probably learned the most about, over the last couple of years. Social media marketing is a much bigger animal, but I'll touch on that in forthcoming posts. Many of my peers [...]
I've thought recently that it would be great to share some knowledge on marketing and promoting a local band. With such an endeavor, I'm struck by the thought that there's so much to know. While I consider myself to be pretty savvy at marketing a band at he local level, [...]
I didn't make it halfway through the Hollywood Reporter article before learning a few things about the man that was largely responsible for my becoming enamored with Rock & Roll at an early, early age. It was on Don Kirshner's Rock Concert, that I caught my first television glimpse of [...]
