Artist Marketing: Lessons From Both Sides of the Creative Industry

Tony Harrah Offers Insights From the Music and Book Publishing Worlds When discussing artist marketing, few creators can offer insights from both the music and book publishing worlds. Singer-songwriter Tony Harrah discovered some surprising parallels - and key differences - between the two industries after releasing his book "Boxing With [...]

2025-01-10T15:52:28-06:00January 10th, 2025|Creativity, Income, Marketing|

315 Tony Harrah – Book Marketing, Sales Strategy, and Industry Independence

Book marketing takes center stage in part two of my conversation with independent musician and author Tony Harrah. He breaks down his mathematical approach to sales strategy, sharing insights on reaching target audiences without traditional industry gatekeepers. From his decision to self-narrate audio books to his [...]

2025-01-10T07:09:25-06:00January 10th, 2025|Creativity, Income, Marketing, Podcast|

311 – Musician Finance: Building Your Safety Net (It’s Simpler Than You Think)

Let's face it - most musicians didn't pick up their instruments because they love spreadsheets or numbers. In this practical musician finance episode, we break down the often-intimidating topic of financial management into actionable, musician-friendly steps. Learn how to build a financial safety net that will [...]

2024-11-07T21:12:51-06:00November 8th, 2024|Creativity, Income, Podcast|

Beyond Bars & Clubs: Creative Strategies for Booking Better Gigs

Reading time: 3 minutes 👓 How to Book Music Gigs: Creative Strategies Beyond Bars & Clubs As a working musician, I've learned that knowing how to book music gigs successfully means thinking beyond the typical Saturday night bar scene. After years of trial and error, and talking with other [...]

2024-10-28T14:58:36-06:00October 28th, 2024|Income, Marketing, Performing|

310 Creative Meets Commerce: A Musician’s Guide to Revenue Stream Balance

This deep-dive episode explores how independent musicians can effectively balance their creative output with various revenue streams. From live shows and streaming to licensing and teaching, I break down the business focus and creative aspects of each income source. Learn practical strategies for time management, tools [...]

2024-10-24T22:09:33-06:00October 25th, 2024|Creativity, Income, Marketing, Podcast|

309 Harmony in Hustle: Blending Creativity and Business for Musical Success

Ever feel like you're juggling flaming torches while riding a unicycle when it comes to balancing your music career? This episode dives into the wild world of being an independent musician-slash-solopreneur. It explores the age-old question: Can you be both a creative genius and a business [...]

2024-10-10T20:34:34-06:00October 11th, 2024|Income, Marketing, Podcast|
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