Effective video promotion strategies can transform an independent artist's career, as demonstrated by Hip Video Promo founder Andy Gesner in this informative conversation. With 25 years of experience connecting musicians to audiences through visual content, Andy shares the tactics behind breakthrough successes like Johnny Cash's "Hurt" [...]
Tony Harrah Offers Insights From the Music and Book Publishing Worlds When discussing artist marketing, few creators can offer insights from both the music and book publishing worlds. Singer-songwriter Tony Harrah discovered some surprising parallels - and key differences - between the two industries after releasing his book "Boxing With [...]
Book marketing takes center stage in part two of my conversation with independent musician and author Tony Harrah. He breaks down his mathematical approach to sales strategy, sharing insights on reaching target audiences without traditional industry gatekeepers. From his decision to self-narrate audio books to his [...]
Independent musician and author Tony Harrah shares his lyrical poetry journey across the music and literary worlds. In this first of two parts, Tony discusses his realization that marketing books mirrors marketing music, detailing his experiences building writer groups (much like starting his blues jams) and [...]
Music marketing doesn't have to be perfect to be effective. Join host Robonzo as he challenges traditional promotion methods and reveals why your unpolished, real moments might be your greatest marketing asset. Learn practical strategies for Instagram Stories, Reels, and Posts, plus discover the untapped potential [...]
Reading time: 3 minutes 👓 How to Book Music Gigs: Creative Strategies Beyond Bars & Clubs As a working musician, I've learned that knowing how to book music gigs successfully means thinking beyond the typical Saturday night bar scene. After years of trial and error, and talking with other [...]
