Book marketing takes center stage in part two of my conversation with independent musician and author Tony Harrah. He breaks down his mathematical approach to sales strategy, sharing insights on reaching target audiences without traditional industry gatekeepers. From his decision to self-narrate audio books to his [...]
Independent musician and author Tony Harrah shares his lyrical poetry journey across the music and literary worlds. In this first of two parts, Tony discusses his realization that marketing books mirrors marketing music, detailing his experiences building writer groups (much like starting his blues jams) and [...]
Music marketing doesn't have to be perfect to be effective. Join host Robonzo as he challenges traditional promotion methods and reveals why your unpolished, real moments might be your greatest marketing asset. Learn practical strategies for Instagram Stories, Reels, and Posts, plus discover the untapped potential [...]
Image by JoJoDancerPhotos A journey of creative resilience unfolds as singer-songwriter Chris Taylor (Episodes 65, 97) returns for a deeply personal conversation as part of our storytellers series. A creative force in constant motion, Chris opens up about his journey while preparing to release [...]
Let's face it - most musicians didn't pick up their instruments because they love spreadsheets or numbers. In this practical musician finance episode, we break down the often-intimidating topic of financial management into actionable, musician-friendly steps. Learn how to build a financial safety net that will [...]
This deep-dive episode explores how independent musicians can effectively balance their creative output with various revenue streams. From live shows and streaming to licensing and teaching, I break down the business focus and creative aspects of each income source. Learn practical strategies for time management, tools [...]
