Rebecca Loebe has been actively touring since 2010, which of course came to a pause during the pandemic. She had wisely been building a loyal fan base community on her own platforms and eventually on Patreon.
We talk about the benefits of her community focus, as well as her audio-engineering pursuits, her home studio, fun merchandising strategies, pandemic gardening and her appearance on The Voice singing Nirvana’s Come As You Are.
Episode Highlights
We start by talking about how Rebecca started on Patreon (04:19) and go on to discuss:
- (10:30) The benefits of using Patreon
- (14:25) Her active touring schedule
- (20:00) Launching an album with no money for a marketing campaign
- (23:45) Pursuing and audio-engineering major
- (31:00) The evolution of Rebecca’s home studio
- (37:40) Creative merchandising
- (47:18) Letting go of the fear
Quotable
“That moment of transition when I take a song that I’ve written and it comes from my thoughts and my experience and my emotions and I sing it onstage and it leaves my body and it enters the air and enters the ears of the people in the room. Suddenly they take it in and it becomes their song about their thoughts and their feelings, filtered through their life experience. That is the magic that keeps me sleeping in a hotel 250 nights a year.”
–Rebeccca Loebe
Mentioned in this Episode
- Rebecca Loebe website
- Rebecca’s Patreon
- Follow Rebecca on Instagram
- Follow Rebecca on Facebook
- Follow Rebecca on Twitter
- Rebecca’s audition on the Voice
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MUSICIAN RESOURCES
- The Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo
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- The Musician’s Profit Path: The 5-Stage Blueprint To Create Massive Growth In Your Fan Base and Sustainable Income For Your Music Career, by Bree Noble
- No Booker, No Bouncer, No Bartender: How I Made $25K On A 2-Month House Concert Tour, by Shannon Curtis
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