Effective video promotion strategies can transform an independent artist’s career, as demonstrated by Hip Video Promo founder Andy Gesner in this informative conversation. With 25 years of experience connecting musicians to audiences through visual content, Andy shares the tactics behind breakthrough successes like Johnny Cash’s “Hurt” and The Lumineers’ “Ho Hey” videos that propelled these artists to new heights of recognition.
From his studio in South River, New Jersey, Andy reveals what truly matters in today’s digital landscape: authentic engagement over vanity metrics, consistent content creation schedules, and leveraging the right platforms for your genre and audience. You’ll learn practical approaches to video promotion that work for independent artists at every career stage.
This episode unpacks:
- How visual storytelling can create deeper connections with potential fans
- The evolution of music video distribution from MTV to streaming platforms
- Methods for measuring true engagement versus superficial view counts
- Practical ways to showcase your authentic personality through visual media
Whether you’re planning your first music video or looking to enhance your visual marketing strategy, Andy’s insights provide a roadmap for making your visual identity work harder for your music career.
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This episode is sponsored by The Music Licensing Collective
Are you a songwriter, music publisher, or administrator? If so, you need to know about the Mechanical Licensing Collective, or The MLC. They’re a nonprofit organization that’s revolutionizing how creators get paid their mechanical streaming royalties from platforms like Spotify and Apple Music in the U.S.
Every month, The MLC collects the streaming data and royalties from those platforms, matches the money to the creator who has earned it, and then pays out the royalties due.
With over $2.5 billion in royalties distributed and more than 50,000 Members worldwide, The MLC is already making a huge impact. And the best part? Membership is completely free!
Don’t leave money on the table — visit TheMLC.com today to sign up!
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Links to Things Mentioned in this Episode
What Is the Role of OTT Media in the Music Industry?
Resources
The Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo
Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income
Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music
More Resources for musicians
Pardon the Interruption (Disclosure)
Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support!